Ali Braid speaking on stage

Making RecruitersImpossibleto Ignore

Practical training and coaching for recruiters and recruitment leaders, built from 25 years’ industry knowledge.

25+Years in recruitment7,000+Recruiters trained
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We're building recruiters who bill, training from industry, not a textbook.

Meet Ali
Digital course + workbookBD EssentialsThe flagship. A calm, repeatable system for opening new client conversations.Learn more →From £5008-week cohortThe AcademyThe structured route through a recruiter's first 90 days, to billing on their own.Learn more →£1,5502-day workshop7 Steps to Sales SuccessFrom a vague intro call to a signed brief — one framework the whole team runs.Learn more →£1,6852 days or 12 hrs remoteFuture Billing ManagerFor the top biller being handed a team. Lead without losing your billings.Learn more →From £1,995Online · candidate-focusedEngage & RetainA practical day on the small things that make people stay — and bill more.Learn more →From £985Bespoke programmeL&D TransformationYour own in-house L&D function, built over 6–12 months to run without Ali.Learn more →Bespoke3 recorded sessionsThe Sales SessionsThree sessions on winning new clients: confident cold approaches, meetings that convert, and social media that brings clients to you.Learn more →£303 recorded sessionsThe Pipeline SessionsThree sessions on a pipeline that lasts: spotting the business hiding in plain sight, mapping your market, and reaching top talent first.Learn more →£303-hour leadership workshopManagement StrategyHalf a day with your senior team: rediscover your values, realign strategy with the sales floor, and reimagine how the team gets it done.Learn more →Free consultation

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Here's what people say about
working with Ali.

“Great energy, highly interactive, and practical advice on any area of recruitment.”Georgina Whicher