The course shop
Courses recruitersactually finish.
Nine courses built from 25 years’ industry knowledge — real, job-ready skills your recruiters use the same afternoon. Most courses come with the printed-style workbook, role-play in every session, and a certificate at the end.
Digital course + workbookBD EssentialsThe flagship. A calm, repeatable system for opening new client conversations.12 lessons4h 20mSelf-paced or liveLearn more →From £5008-week cohortThe AcademyThe structured route through a recruiter's first 90 days, to billing on their own.8 weeks24 lessonsCohorts of 6–12Learn more →£1,5502-day workshop7 Steps to Sales SuccessFrom a vague intro call to a signed brief — one framework the whole team runs.2 days14 lessonsOn your floorLearn more →£1,6852 days or 12 hrs remoteFuture Billing ManagerFor the top biller being handed a team. Lead without losing your billings.2 days in person12 hours remotePer seatLearn more →From £1,995Online · candidate-focusedEngage & RetainA practical day on the small things that make people stay — and bill more.OnlineCandidate-focusedPer seatLearn more →From £985Bespoke programmeL&D TransformationYour own in-house L&D function, built over 6–12 months to run without Ali.6–12 monthsEmbeddedScoped at discoveryLearn more →Bespoke3 recorded sessionsThe Sales SessionsThree sessions on winning new clients: confident cold approaches, meetings that convert, and social media that brings clients to you.3 sessionsWatch on demandYours to keepLearn more →£303 recorded sessionsThe Pipeline SessionsThree sessions on a pipeline that lasts: spotting the business hiding in plain sight, mapping your market, and reaching top talent first.3 sessionsWatch on demandYours to keepLearn more →£303-hour leadership workshopManagement StrategyHalf a day with your senior team: rediscover your values, realign strategy with the sales floor, and reimagine how the team gets it done.3 hoursSenior management teamIn person or onlineLearn more →Free consultation
What people say
Recruiters, in their words.
★★★★★
Ali brings great energy and enthusiasm to every training session making them fun and engaging. Sessions are highly interactive which promotes the sharing of ideas leading to good discussions and solutions. Ali brings a wealth of experience in her field and can therefore offer practical advice on any area of recruitment and its challenges. I would highly recommend Ali to any recruitment firm that wants to develop and get the best out of their staff.
★★★★★
“Ali got under the skin of our business before she trained a single person, so everything landed like it was built just for us. Because it was.”
★★★★★
“Ali is such a fabulous trainer, she really knows how to engage everybody in the room and you will never leave a session without learning something. Thank you so much for assisting me with the foundation of recruitment!”
★★★★★
“Ali runs engaging and informative training workshops. I always walk away from every session with something new I can take back to my desk and incorporate into my work - I feel like this is because the theory is not only explained with great clarity, but then there’s always some form of practical/role-play to put it into practice. My confidence has definitely grown with Ali’s training, I am so grateful to have worked with her!”
★★★★★
“Thoroughly enjoyed Ali’s sessions and every time it has been an absolute joy to be on. Her sessions are fun and engaging, but most importantly you feel much stronger and informed after the sessions. She definitely goes the extra mile and I can’t recommend her enough!”
★★★★★
“Ali was engaging and friendly from the start. I thoroughly enjoyed Ali’s sessions, feeling more informed and confident after each one. I would recommend Ali to anyone looking to improve their skills in recruitment!”
★★★★★
“I really enjoyed every training-session with Ali. She is leading through the sessions very well keeping everybody always involved and interested bringing in key strengths of the different characters. Ali’s topics and contents are worked out fantastic - they are coming straight to the relevant daily business points without having the feeling ‘now I’m getting trained’. Ali is a very refreshing person putting in energy when it needs to be - the same she does regarding her deep knowledge, understanding and passion in recruitment. Look forward to next trainings! Thank you, Ali!”
★★★★★
“I always looked forward to Ali’s training sessions as she made them engaging and informative, I learned so much from my sessions with Ali that I can use firsthand at my desk. I would highly recommend Ali to anyone looking to further their knowledge in a fun and engaging environment.”
★★★★★
“I’m very happy to recommend Ali. She’s a brilliant trainer and is able to adapt to all levels of experience as required. Ali is proactive and will seek to understand your requirements, before providing a tailored solution. Highly recommended.”
★★★★★
“I attended the Future Billing Managers course and Ali’s training sessions are energetic, practical and really make you reflect. She includes everyone in thought-provoking discussions and pairs theory with group work and games. Would highly recommend to all levels of sales people!”
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