BD Essentials

Business Development

Winning business isn't a gift. It's a system.

Author: Ali Braid — 25 years' industry knowledge
A calm, repeatable system for opening new client conversations
  • 5 modules · 18 years' proven results
  • Interactive sessions, quick-fix + skill videos, downloads
  • Online & self-paced · 6 months' access · monthly live Q&A
Overview

You don't hate BD. You hate sounding like everyone else.

Built for new consultants finding their feet, 180 recruiters stepping up to a full 360 desk, and anyone who wants to sharpen their business development — this is a system refined over 15 years and hundreds of recruiters and business owners.

Across five modules you'll learn a calm, repeatable way to open new client conversations: what to say, when to say it, and how to follow up without feeling sleazy. It's online and self-paced, with interactive recorded sessions, quick-fix videos and downloadable resources — plus a live monthly Q&A with Ali while you put it into practice.

This isn't about scripts. It's about sounding like yourself — on purpose.

Enrol

Pick the package that fits.

Same course either way — the difference is how much of Ali you get alongside it. Slide to enrol and we'll hand you over to our learning partner to set you up.

Foundation
£500+ VAT · one-off
  • 6 months' course access
  • 1 live Q&A session a month
Most popularMomentum
£650+ VAT · one-off
  • 6 months' course access
  • 2 live Q&A sessions a month
Mastery
£1,650+ VAT · one-off
  • 6 months' course access
  • 2 live Q&A sessions a month
  • Plus 6 hours of 1-to-1 coaching

Sign-up is hosted by our learning partner, Nucleus Learning. Prefer to talk first? Book a call.