
These bite-size sessions will show you how to uncover new business hiding in plain sight, strategically target your ideal clients, and become the recruiter top talent turns to first. Learn how to map your market with precision, create a tailored outreach plan, and deepen relationships that drive long-term success. Plus, gain the tools to identify standout candidates early and engage them before your competitors even know they exist.
What's Included?
Session 1:
Kick off your winter strategy by going back to basics, and forward to growth. In this session, we explore how to spot the hidden opportunities already within your reach and how to take full advantage of them.
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Identify New Business Opportunities: Learn how to pinpoint areas with high potential for client partnerships, even in a slow market.
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Build on Historic Wins: Analyse past successes and discover how to replicate them with future prospects.
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Leverage Your Network: Tap into your existing network and learn smart ways to turn warm contacts into new clients.
Session 2:
Success starts with strategy. In this session, you’ll create your own bespoke market map and build a targeted, intelligent approach to business development.
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Understanding Market Mapping: Learn how to analyse your market effectively to reveal untapped client potential.
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Creating a Targeted Client Strategy: Move away from scattergun outreach and build a smarter, more focused plan of attack.
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Build Your Own Market Map (Live in Session!): Roll up your sleeves – this is hands-on. You’ll walk away with a tailored map you can use immediately.
Session 3:
Winning new business is one thing, delivering top talent is what makes it stick. In this session, we deep-dive into sourcing, engaging, and converting high-quality candidates before your competitors even spot them.
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Spotting Talent Early: How to identify and engage standout candidates before they hit the radar.
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Building Relationships that Last: Techniques for earning trust and becoming a go-to recruiter in your niche.
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Effective Talent Approaches: Craft messages and outreach that resonate with high-calibre candidates.
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Strategic Engagement: Make a memorable impression with a long-term view in mind.
Stay Ahead. Stay Warm. Stay Winning
These sessions aren’t just theory, they’re built on proven recruitment strategies I’ve used myself and trained countless recruiters on. They’re practical, actionable, and designed to help you drive results even when the market cools off.
Whether you’re a solo recruiter, part of a growing team, or managing a desk in a larger agency, these Winter Warmers will help you spot more opportunities, work smarter, and build better relationships.

Sound Good? Don't Just Take My Word For it...
I’ve been to quite a few of Ali’s open sessions over the years and they always get me thinking and inject me with some much needed enthusiasm! It can be hard to see things differently when you’ve been doing the job a while – Ali always reminds me to look for that one thing that could make the difference to my desk and to my monthly billing.