Today is Tip #7 in The Recruitment Trainers Thursday Tip series!
Each Thursday, for 12 weeks, I am committing to sharing one recruitment tip a week with you. A sliver of potential magic you can try for yourself ✨
It won’t take long to read. It won’t take long to implement. And it WILL make a difference. You might find this series useful for yourself, or feel free to forward on to your team!
Without further ado, let’s check out Tip #7 💡
As recruiters, when we’re using social media to build and work on relationships with candidates, it’s so important to remember 3 factors when you’re online:
❓Where
If you have asked your candidates where they go, you need to be there too! Where are your candidates hanging out?
❓When
Is the timing right? Are they on the platform when you are? Use insights on your social media accounts to see when your audience is most active.
❓How often?
Do you know how often they use that platform? What are they using it for?
It’s also important to strategies your content creation so that it really speaks to candidates. You need to ensure that you’re:
1. Showing how you can solve a pain point
2. Telling them something about the business/team
3. Sharing something fun/entertaining
Exercise: grab that trusty pen and paper again! Have a think and write down different ways of how you want your candidates to communicate with you/the business. Think about what platforms are available. Will you need to send a response? Can you add them to a mailing list?
I’d love to answer any questions you might have about your thoughts regarding the use of social media, so feel free to leave a comment or send a DM and let me know how you get on with this week’s tip 😊
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